Challenge:
Spending $25,000/month on Google and Facebook with 73% of budget reaching non-expatriates. Cost per qualified lead: $210.

Solution:
Targeted campaign focused on recent and upcoming expatriate relocations across 12 markets with life-stage–specific messaging, tailored by move timing and destination context.

Results:

• 💰 71% reduction in cost per lead (now $61)

• 📈 2.8× increase in qualified inquiries

• 📦 Consistent monthly growth in bookings

Timeline:
Results visible within 14 days of implementation. Full ROI achieved in 38 days.