Challenge:
A premium real estate agency in London was investing heavily in Google Ads and global property listings to attract international buyers. However, only 22% of leads came from expats already in-market. Cost per qualified lead was £175, with a close rate below 2%.

Solution:
ExpatBros launched a hyper-targeted campaign aimed at verified expats already living in or relocating to Greater London within 90 days. Messaging was localized and language-specific, highlighting lifestyle fit, visa incentives, and area familiarity by expat origin group.

Results:

• 🔻 63% lower cost per qualified lead (down to £65)

• 📈 4.2× increase in booked property viewings

• 🏡 3.6× improvement in close rate

• 💼 41% of leads converted within 45 days

Timeline:
Campaign live in 4 days. Results within 10. Positive ROI in 30 days.