Cross-Border Banking Service
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Challenge:
Massive waste targeting general financial audiences and expatriate communities through expensive sponsorships with inconsistent results.
Solution:
Precision targeting of expatriates with specific cross-border financial behaviors and needs across 8 source countries.
Results:
💸 61% marketing cost reduction
📲 3.5× improvement in application completion rates
💼 52% increase in average account value
Timeline:
Complete marketing transformation in 60 days. Continued improvement over 12 months.
